Peacock Spec Campaign
Creative Direction | Creative Execution | Brand Partnership
Working with a copywriting duo, the “Conquer Culture” campaign encompassed how Peacock can be targeted toward Gen Z through experiential activation and brand partnerships to increase key engagement metrics.
Vroman’s Bookstore
Case Study Campaign
Creative Direction | Graphic Design | Primary Design Research
The campaign consists of an original research case study about the importance of bookstores and how design can amplify their role in connecting consumers to physical media. The campaign is supported by three activations, a risograph zine, storefront sticker decals, and original and holiday gift wrap that will be distributed by Vroman’s Bookstore in Pasadena, CA.
Sun Room Band
Creative Direction | Content Planning | Production Management
Shot before their show in Malibu, CA
SZÂDE Photoshoot
Creative Direction | Content Planning | Production Management
Coordinated with brand representative and hired talent to create call sheets, determine deliverables, curate visual directive, and create shot list along with running the production on the day of the shoot.
Szâde is a sustainable eyewear brand designed in Australia.
FDZ X Lil Things Jewelry Line
Creative Direction | Photography | Product Design
Shot for Fever Dream Zine website
